WEBSITE WRITER FOR EQUINE BUSINESS

Do you have an existing website that just isn’t working for you?

Do you find your bounce rate is higher than that of a half-tonne, snorting equine who’s seen a killer plastic bag waving in the wind?

Do you apologise when you give people your website address and explain it’s not quite finished?

Then you need hard-working, Clydie copy.

THIS IS FOR YOU IF YOU:

WHAT’S INCLUDED?

• In-depth briefing

  I’ll ask you to fill out a briefing form to really delve into the heart of your business. Then we’ll have an in-face meeting via Zoom to discuss this further, so I can really learn what makes you YOU so I capture your new copy perfectly.

• Research

  I know quite a bit already about your industry (I’m guessing it’s horse-related here!) as it’s my special subject too, but I do extra research each and every time. This covers competitor research, recent trends, and other ‘stuff I might need to know’ to write your best copy.

• Four rounds of copy

  I’ll keep you in the loop at all times, and send you not one draft of copy, but four. The first one will be a bare bones skeleton draft so you can agree with what’s being said and where, then the first draft will follow. After that will be two more rounds until the final, finished, fabulous copy.

• Search engine optimisation

  Each page will be optimised for your best keywords (provided by you) and special attention given to title tags, meta descriptions, and formatting. Yes, I’ll write engaging, Google-friendly titles and metas for every page.

• Clear and well-formatted copy deck

  I will lay your new copy out as I have designed it to be read, with headings and subheadings clearly labelled, blocks of text where they should be, and other design extras. Your web developer will love it (and you!) for making their life easier.

AND WHAT’S FREE?

• TWO rounds of revisions

  So you can rest easy you won’t end up with copy that either doesn’t sound like you, or completely misses the mark of exactly what it is you offer.

• Professional proofreading

  So you can send the copy deck to your developer knowing there’ll be no comebacks or apoplectic cries of ‘who was in charge of these abominable apostrophes??’