WHAT DO YOU NEED?
Do you want compelling, persuasive copy on your website that speaks to your ideal client, showcasing why you’re the best? You want this.
Do you want regular, interesting content to upload to your website which will help you show up in search engines? You want this.
Do you want a compelling, engaging website optimised with comprehensively researched keywords which will push you to the top of Google? You want this.
Do you want to have clear in your own head who you help, what’s your USP, what’s your tone of voice so creating your copy becomes easy as? You want this.
USEFUL ARTICLES YOU MAY WANT TO READ
Are you on the fence about writing blog posts for your equestrian business?
If yes, you should really jump down before you get splinters in your bum and check out what opportunities you may be missing.
Not to mention the money you’re leaving on the table…
From improving your SEO efforts to directly making sales, there’s a bucketful of reasons why equine businesses should be regularly creating blog posts.
This blog post features 11 of them plus gives you actionable tips to achieve each result.
First up, what do we mean by compelling content?
It’s content that informs, educates, entertains, and inspires. It’s mainly long-form and opens up communications and dialogues with your audience.
If you’re in the equestrian business, you know how hard it is to stand out in a crowded paddock, and like it or not, whether you’re selling products like saddles or offering services such as bodywork, creating engaging content is an ongoing important part of your marketing strategy.
But fear not! This blog post walks you through 16 strategies to create compelling content that helps to boost your SEO, traffic, and sales.
If you own an equestrian-based business, is it worth your time and energy in packing up a whole heap of products and possibly staff, and attending a trade show such as Equifest?
Does it result in more sales? New customers? Increased brand exposure?
I attended Equifest 2022 and this blog is a rundown of the businesses I met and their thoughts on Equifest and marketing their business in general.