Winning words to get you galloping up Google’s search results and get your sales soaring

As New Zealand’s only dedicated Equine Copywriter, I help your equestrian business with all your marketing words and SEO


Do you need a horse lover who knows the difference between forelock and fetlock, topline and white line, filly or foal?


Do you want a writer who knows how to craft persuasive, compelling words that sell, for your website, emails, and marketing?


Would you love to hire a horse-riding, specialised copywriter who knows the best SEO practices to get your business found on Google?


Do you have an equestrian business?

You need an Equine Copywriter, aka, The Copy Jockey.




My Services

Website Copy

Do you want compelling, persuasive copy on your website that speaks to your ideal client, showcasing why you’re the best? You want this.

Blog Content

Do you want regular, interesting content to upload to your website which will help you show up in search engines? You want this.

SEO Copywriting

Do you want a compelling, engaging website optimised with comprehensively researched keywords which will push you to the top of Google? You want this.  

Brand Strategy

Do you want to have clear in your own head who you help, what’s your USP, what’s your tone of voice so creating your copy becomes easy as? You want this.

Sarah White

Hi, I’m Sarah.

I know how hard it is to write the words for your own website, to be sociable on your social channels, or to craft that super sales page.

You know how good your brand is, and you just want to help others benefit, too. But you can’t find the words, or the time, to get that across on screen.

With nearly four decades in all aspects of equestrian sports and pursuits and my knowledge and learnings of the art of best copy practices, I am your ideal go-to when you need someone to create your copy, who also understands the ins-and-outs, thrills-and-spills of the equine industry.

Get in touch, I’d love a chat.


Why clients love working with me

Increase revenue

Perfect your business messaging so you’re attracting your dream client. More happy clients = more revenue = everyone’s happy!

Build relationships

Become known, liked, and trusted as the go-to in your field. Grow your business and nurture your clients


Find more time

Handing over tasks and responsibilities frees up your treasured time. Make more time to spend with your loved ones and doing what you enjoy

I effing love it!!!!! Got all misty-eyed at one point


I highly recommend Sarah-talented and skilled


Thank you for your wonderful help and suggestions


It’s a fantastic clarity process-you should be charging for it



Supreme Horseware logo
MRM logo
ETAA logo
Buggez Bugeyes logo
Bare Equine logo
CJadeOnline logo
Precision Equine logo
Equine Muscle Matters logo
Hippologic logo
Hippologic logo
Hippologic logo
Hippologic logo


How to write a blog post for your equine business

How to write a blog post for your equine business

If you want to know how to write a blog post; congratulations! You’re in the right place.
Writing a great blog isn’t just about opening up a new Word doc, thinking of a title, and typing 1000 words.
There’s so much more to it than that, and this blog post is going to take you through the 6 steps of how to write a blog post that is going to be of value to your audience, drive traffic to your website, and convert to more sales and revenue for you!
If you were looking for an easy-to-follow guide on just how to write a blog post for your equine business, then read on, take notes, and create that perfect post today!

16 proven ways to create compelling content for your equestrian business

16 proven ways to create compelling content for your equestrian business

First up, what do we mean by compelling content?
It’s content that informs, educates, entertains, and inspires. It’s mainly long-form and opens up communications and dialogues with your audience.
If you’re in the equestrian business, you know how hard it is to stand out in a crowded paddock, and like it or not, whether you’re selling products like saddles or offering services such as bodywork, creating engaging content is an ongoing important part of your marketing strategy.
But fear not! This blog post walks you through 16 strategies to create compelling content that helps to boost your SEO, traffic, and sales.

11 reasons you can’t ignore why you should create regular blog posts for your equine business

11 reasons you can’t ignore why you should create regular blog posts for your equine business

Are you on the fence about writing blog posts for your equestrian business?
If yes, you should really jump down before you get splinters in your bum and check out what opportunities you may be missing.
Not to mention the money you’re leaving on the table…
From improving your SEO efforts to directly making sales, there’s a bucketful of reasons why equine businesses should be regularly creating blog posts.
This blog post features 11 of them plus gives you actionable tips to achieve each result.

Want a chat? I offer a free getting-to-know-you 15-minute call.