Winning words to get you galloping up Google’s search results and get your sales soaring

As New Zealand’s only dedicated Equine Copywriter, I help your equestrian business with all your marketing words and SEO


Do you need a horse lover who knows the difference between forelock and fetlock, topline and white line, filly or foal?


Do you want a writer who knows how to craft persuasive, compelling words that sell, for your website, emails, and marketing?


Would you love to hire a horse-riding, specialised copywriter who knows the best SEO practices to get your business found on Google?


Do you have an equestrian business?

You need an Equine Copywriter, aka, The Copy Jockey.




My Services

Website Copy

Do you want compelling, persuasive copy on your website that speaks to your ideal client, showcasing why you’re the best? You want this.

Blog Content

Do you want regular, interesting content to upload to your website which will help you show up in search engines? You want this.

SEO Copywriting

Do you want a compelling, engaging website optimised with comprehensively researched keywords which will push you to the top of Google? You want this.  

Brand Strategy

Do you want to have clear in your own head who you help, what’s your USP, what’s your tone of voice so creating your copy becomes easy as? You want this.

Sarah White

Hi, I’m Sarah.

I know how hard it is to write the words for your own website, to be sociable on your social channels, or to craft that super sales page.

You know how good your brand is, and you just want to help others benefit, too. But you can’t find the words, or the time, to get that across on screen.

With nearly four decades in all aspects of equestrian sports and pursuits and my knowledge and learnings of the art of best copy practices, I am your ideal go-to when you need someone to create your copy, who also understands the ins-and-outs, thrills-and-spills of the equine industry.

Get in touch, I’d love a chat.


Why clients love working with me

Increase revenue

Perfect your business messaging so you’re attracting your dream client. More happy clients = more revenue = everyone’s happy!

Build relationships

Become known, liked, and trusted as the go-to in your field. Grow your business and nurture your clients


Find more time

Handing over tasks and responsibilities frees up your treasured time. Make more time to spend with your loved ones and doing what you enjoy

I effing love it!!!!! Got all misty-eyed at one point


I highly recommend Sarah-talented and skilled


Thank you for your wonderful help and suggestions


It’s a fantastic clarity process-you should be charging for it



Supreme Horseware logo
MRM logo
ETAA logo
Buggez Bugeyes logo
Bare Equine logo
CJadeOnline logo
Precision Equine logo
Equine Muscle Matters logo
Hippologic logo
Hippologic logo
Hippologic logo
Hippologic logo


Is Equifest worth it for your equestrian business?

Is Equifest worth it for your equestrian business?

If you own an equestrian-based business, is it worth your time and energy in packing up a whole heap of products and possibly staff, and attending a trade show such as Equifest?
Does it result in more sales? New customers? Increased brand exposure?
I attended Equifest 2022 and this blog is a rundown of the businesses I met and their thoughts on Equifest and marketing their business in general.

9 basic qualities every great equine website needs

9 basic qualities every great equine website needs

There are basic qualities every great website needs.
Yes, there are websites.
And there are great websites.
There’s a difference.
But what does a website need to become a great website?
NEWSFLASH! Not all websites are equal!
This blog’s going to run through the 9 basic qualities that every high-converting, low-bouncing website absolutely needs.

8 unquestionable reasons why your equine business NEEDS a website

8 unquestionable reasons why your equine business NEEDS a website

Unless you’re blissfully living life in a cave, surrounded by nothing but fresh air and mountains (sounds very appealing to me, I must say) you won’t have failed to notice that to grow your business and attract more clients, you need an online presence.

And the most important online stage?

Your equine business website.

Want a chat? I offer a free getting-to-know-you 15-minute call.